Where AI helps
Drafts, repetitive code, checks, structuring content and spotting problems across many pages.
How we use AI
AI where it helps. People where it counts.
We use AI tools. Here is plainly where, why and where we draw the line.
We would rather tell you
Many agencies use AI quietly. We say it out loud. AI is a very good assistant and a poor replacement for judgement.
So we use it as help, with people deciding and checking the result.
The short version
Where people decide
Understanding your brief, making build decisions and reviewing the work before it reaches you.
What we will not do
Invent facts, fake reviews or sources, or promise results nobody can control.
Honest reporting
If we are unsure, or something is outside what we do well, we tell you straight.
Using AI responsibly
In building websites
AI helps with the repetitive parts: first drafts of code, spotting mistakes, tidying structure and checking many pages quickly. Our team decides what to build and how, reviews the output and tests it before it reaches you.
In AI SEO
AI helps us analyse a site, find the questions customers ask and draft clear answers. Everything is reviewed, edited and approved before it goes on a client’s site. We do not invent facts, reviews or sources.
Confidentiality
If a project involves sensitive material, tell us and we will agree how it is handled before we begin.
Questions worth asking any partner who uses AI
- Who reviews the work before it reaches me?
- Who is responsible if something is wrong?
- How is confidential client material handled?
- Will you tell me when AI is involved?
Our answers are on this page. Related: white label AI SEO and how it works.
Questions about how we work? Ask us.
Book a short call. We will talk through the project and tell you honestly if we are the right fit.